May 14, 2024

Amazing speaker lineup at 3AF 2024 Asian Marketing Summit, May 29 to 30

Don’t miss the once-in-a-year chance to attend the largest national conference focusing on the power of the Asian American consumer. The Asian Marketing Summit features experts on tapping into the fastest-growing consumer segment, with a projected spending power of $1.6T this year. Meet like-minded people who are advancing advertising and media for Asian Americans. Discover new friends, build your professional network, cultivate business relationships and get strategies on building your business. Register today.

Nielsen: AAPI consumers seek better brand representation

A majority of Asian American and Pacific Islander consumers are watching how they are portrayed by brands and 64% would consider not buying from brands that devalue them, per a recent Nielsen report. Patricia Ratulangi of Nielsen says baby boomers and younger people are joining a “rallying cry in our community.”Full Story: The Associated Press (5/1) 

Read the May 2024 Brief: Asian American Advertising News | May 2024