3AF 2016 Asian Marketing Summit – Another Successful Conference
3AF members, agency executives, media representatives, marketing researchers, vendors and other partners gathered June 2-3, 2016 for the annual Asian Marketing Summit, held at The Line in Los Angeles’ Koreatown.
Agencies executives, marketers, media, marketing researchers and other vendors and partners gathered for the two-day Summit.
Attendees listened attentively to the great speakers and panelists.
Suk Park, President and Co-Founder, Drama Fever, was the keynote speaker, and shared an inspiring story of his company’s rapid growth and success.
Mark Hugo Lopez, Director of Hispanic Research, The Pew Research Center, spoke about a recent report that shows that new immigration will drive the United States’ population growth over the next 50 years. Asian immigration will contribute to the majority of this growth.
Executives from Google discussed how their multicultural outreach has evolved to include Asian Americans, the leading segment of online shoppers. Pictured left to right are Diego Antista, U.S. Multicultural Agency Head, Google; and Mei-Mei Zhao, Business Strategy & Development Manager, U.S. Multicultural Team, Google.
Publicis Media, along with Sony; Star TV; Zee TV; Viacom 18; and Saavn, sponsored an interesting session on Indian Demographics and how to better understand and strengthen the connection with the Indian American consumer. Speaker were Danielle Cherry, SVP, Consumer and Media Strategy, Mediavest I Spark USA and Esther “ET” Franklin, EVP, Head of Americas Experience Strategy, Publicis Media.
Nielsen returned as the sponsor of the lunch session. Cortney Charleston, Client Manager, Multicultural Growth and Strategy (left) and Betty Lo, Vice President, Regional Community Alliances & Consumer Engagement (right), shared the latest insights from Nielsen’s Diverse Intelligent Series and the State of the Asian American Consumer Report.
Luxury brand marketers discussed why they are allocating marketing budgets towards affluent Asian Americans. Speakers on the panel included moderator John Robinson, Chief Executive, Mandarin Communications Group; Louise O’Brien, Regional Director of Public Relations, Langham Hospitality Group; Gordon McNelly, Director of Sales, Steinway & Sons; and HE Michelle Czernin von Chudenitz Morzin, CEO, Popular Press Media Group.
Brand marketers discussed how they are collaborating with content creators to tell a new story and captivate Asian American consumers on their mobile and digital devices. Pictured left to right are Tim Wang, President, TDW+Co; Bobby Fan, Director of Marketing, Head of Americas, Western Union.com; Emily Wang, Senior Vice President, Director of Marketing and Community Development, East West Bank and William Suh, Cultural Marketing and Sponsorships, Verizon.
Ankit Brahmkshatri, Manager, Supplier Diversity, The Walt Disney Company, spoke about the company’s supplier diversity program and its leadership philosophy that drives Disney’s business.
The Summit featured a session on Asians in entertainment. Speakers discussed strategies for branding and advertising for film and television to navigating new platforms for content delivery and consumption. Pictured, left to right are: Melvin Mar, Executive Producer, Fresh Off the Boat; Jeff Yang, Writer/Author; Edward Chang, 3AF President; Kelvin Mar, Actor and Kirby Lee, 3AF Board Member and Director of Business Development, ISAtv.
3AF President Edward Chang unveiled the 3AF’s Excellence Awards trophy.
Kari Lee Cartwright, actress, comedienne and writer, served as the emcee for the 3AF 2016 Excellence Awards event.
At the 3AF Awards event, Summit attendees waited eagerly to hear the winners of the 2016 3AF Creative Campaign of the Year gold, silver and bronze awards, 3AF Marketer of the Year, and 3AF New Marketer of the Year.
The White House Initiative on Asian Americans and Pacific Islanders (WHIAAPI) was recognized as the 3AF’s 2016 New Marketer of the Year. Pictured left to right are: Kari Lee, emcee; Rebecca Lee, Communications Director, WHIAAPI; Aileen Liao, Account Supervisor, TDW+Co; Gloria Wang Shawber, Business Development & Communications Manager, TDW+Co; Tim Wang, President, TDW+Co and Genny Hom-Franzen, 3AF Executive Director.
AARP was named as the 3AF’s 2016 Marketer of the Year. Picture left to right are: Kari Lee, emcee; Ron Mori, Multicultural Markets and Engagement, AARP; Daphne Kwok, Vice President, Multicultural Leadership—Asian American & Pacific Islander Audience Strategy, AARP and Genny Hom-Franzen, 3AF Executive Director.