2014 3AF Asian Marketing Summit Inspires Attendees
June 3-5, 2014
Las Vegas, Nevada
The 3AF’s 2014 Asian Marketing Summit & Boot Camp was held at the Venetian Palazzo Hotel & Resort in Las Vegas from June 3-5, 2014.
The conference included sessions on engagement marketing; Asian real estate moguls; Asian Americans and the Affordable Care Act; Marketing to Asians in Canada; Innovations in Engaging the Asian Indian Consumer; Connecting to Young Asian Trendsetters; Digital Story Marketing; Asian Baby Boomers and Internet Protocol Television.
The 3AF would like to thank our generous sponsors who supported the event. Without their support, the conference would not have been possible. Sponsors in 2014 were: Nielsen; The Filipino Channel; Mnet America; Xfinity; Inquirer.net; SinoVision; LA-18; Verizon FiOS; Saavn; India.com; iTalk BB Media; KTSF; The Korea Times, and in-kind sponsor The Venetian Palazzo. Industry partners included the Association of National Advertisers; and the Advertising Educational Foundation.
The 2014 3AF Asian Marketing Summit was a huge success, and the attendees enjoyed the presentations.
The 3AF Boot Camp included a research presentation by experts. Pictured left to right are Sharmila Fowler, moderator and President of Red Lion Consulting; Thomas Tseng, Principal and Co-Founder, New American Dimensions; Raul Lopez, Vice President, Research Services, Geoscape; and Iris Yim, Founder, Vision Strategy & Insights.
The 3AF Board was excited to welcome attendees. Pictured left to right are Edward Chang, 3AF President; Genny Hom-Franzen, 3AF Executive Director; and Tommy Ng; 3AF Board Member.
Generous sponsors helped make the conference another great success.
The conference room was packed with attendees, including advertisers and corporate marketers, researchers, PR experts, community and industry partners; advertising agency executives and media.
In keeping with tradition, 3AF President Edward Chang made welcoming remarks and shared highlights of the conference agenda.
Gerald Johnson, II, Chief Diversity Officer and Senior Vice President of Marketing for the American Heart Association, discussed his organization’s “20/20” goal of using engagement marketing to reach all Americans, including Asians.
Attendees once again enjoyed the networking break where they were encouraged to meet new friends by sharing their bucket list, their biggest inspiration and what they would do if they won $1,000.
Once again, Nielsen was the sponsor of the conference lunch. Betty Lo, Vice President, Public Affairs & Marketing, Nielsen, spoke about reaching the dynamic Asian American consumer.
Amber Webster, Senior National Director, Asian American Markets, United Healthcare, spoke about Asian Americans and the Affordable Care Act.
The conference featured a panel of innovative marketers who are charting new territory with Asian Indian consumers.
Filipino comedian Joey Guila was the emcee for the 3AF awards program and had everyone laughing.
The Filipino Channel sponsored the awards program, which included a unique, musical performance by Kulintronica.
The audience, captivated by Joey’s Guila’s humor, enjoyed the 3AF Awards Program.
AAAZA and DirectTV took first place honors in the creative campaign of the year category. Pictured are Jay Kim, Managing Director, AAAZA and Carl Briones, The Filipino Channel.
Honored as Corporate Marketer of the Year was AT&T. Pictured right, accepting the award was Laura Hernandez, Executive Director, Multicultural Marketing, AT&T.
Attendees were all smiles at the 3AF Awards Reception.